Design
Sprint
The Design Sprint is an 8-day process for creating products, services, and business concepts through design, prototyping, and testing with your real customers. It combines strategy, innovation, user experience (UX), concept creation, design, agile development, design thinking, and much more.
when to use design sprint
Idea validation
If you have an initial product concept or prototype, conducting a design sprint can validate that idea. By involving users early in the process, you gather valuable feedback, identify potential improvements, and make data-driven decisions to enhance and optimize your product before launch.
Early stage of Product Development
Conduct a design sprint at the early stage of product development, when your idea needs validation and refinement.
Preparation for product launch
Our deep practice in cultural and behavioral intelligence helps our partners put people at the center of their operations.
Redesign or Product Enhancement
A design sprint brings a fresh perspective when rethinking an existing product or feature. Identify pain points, explore innovative solutions, and test prototypes with real users to gather feedback and insights crucial for the design.
Addressing usability issues
Tackle usability concerns or negative user feedback. Through research and testing, a design sprint helps understand user pain points and frustrations.
Innovation and ideation
A design sprint is very useful for fostering innovation and generating new ideas for your product. It provides a structured framework for ideation, collaboration, and rapid prototyping.
all steps of the design sprint
Day 01
Align on problems and set goals
Gather experts from different teams to understand the company, the product, and the challenges faced. Based on these inputs, align the team and choose the right problem to be solved during the Design Sprint.
Day 02
Generate many solutions
Guide the team through a series of structured brainstorming processes to extract the best ideas from each team member, working individually but together.
Day 03
Synthesize the best solution
Build upon each other's ideas to create a solution that combines the best ideas from everyone and solves the problem identified at the beginning of the Design Sprint.
Day 04, 05 and 06
Create a high-fidelity prototype
In just 3 days, create a realistic, clickable digital prototype of the team's solution.
Day 07 and 08
Test the product with real users
Test the prototype with real users, observe their interactions, gather feedback, and generate insights on what's working and what's not.
deliverables of the design sprint
Design with prototype
A clickable high-fidelity prototype that looks and feels like a real product. The project includes a maximum of 08 screens.
Usability testing
Usability testing results and recordings of real users.
Recommendations
Insights and recommendations derived from usability testing to enhance the product.
who leads the design sprint
As the co-founder of T. Oliveira - a design and product development agency, you have over 15 years of experience working as a designer. You've served as the lead designer at some of Brazil's top design agencies and UX consulting firms. Throughout your career, you've delivered and collaborated on projects for companies like Coca-Cola, Samsung, Google, Absolut, Stellantis, Ambev, Cyrela, among other brands.
Start on the right path. Schedule a Sprint with us. We help brands turn ideas into reality. We can do the same for you.
Frequently Asked Questions
Here are some frequently asked questions about our design sprint service
The Design Sprint is completed in 8 days to ensure efficient and high-quality results.
We deliver a design with a prototype of up to 8 screens, along with usability testing results and recommendations for improvement.
During the Design Sprint, we offer a single round of adjustments, primarily focusing on changes that directly impact the business. Due to the nature of the Design Sprint, we present designs in medium fidelity, and therefore, visual adjustments may be limited to ensure the 8-day timeframe is met.
Our team for the Design Sprint includes a talented designer, an experienced project manager, and a highly skilled design leader, ensuring a holistic and effective approach.
To ensure proper preparation, we request 3 days before we start the Design Sprint stages, thus ensuring a smooth and organized process from the outset.
