Certifica

E-commerce
PROJECT

New website for Certifica

VISIT

About the project

Certifica underwent a rebranding, and we were hired to implement and launch their new website in the digital certification market. Certifica is one of the leading digital certification companies in Brazil.

FALE COM A GENTE

Design

Our redesign project for the digital certification company's page faced the challenge of balancing technical complexity with an intuitive user experience. We focused on simplifying the certificate acquisition process, highlighting crucial information, and eliminating visual clutter. The integration of responsive design elements was also essential to ensure accessibility on mobile devices. The final result not only improved navigability but also strengthened the brand's credibility, increasing user trust.

Challenge

Our challenge was to design a user experience that did not follow the standard of the certification market, where usually all information is confusing, where visuals do not matter as much, and the purchasing flow does not make the experience easy. We researched, designed, and delivered a solid project aligned with the brand's expectations, designed for both individual and corporate users.

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E-commerce

For years, Certifica had the same purchasing flow - very similar to its competitors. For the new project, we brought as a reference the purchasing flow of Apple and why not adapt it for the purchase of digital certificates - and so the brand bought our idea, and we designed it. The e-commerce with a fluid navigation, easy to understand, clean design, and interactions designed to facilitate the acquisition of certificates and understanding of the stages of such a complex product.

DANIEL BUONO, CYRELA
Gerente Geral de T.I

“Buscamos em nossos produtos digitais a simplicidade e clareza. Com este foco, atingimos a elegância e proporcionamos uma experiência ímpar aos nossos clientes. O “Thiago Oliveira, Design & UX Studio”, foi fundamental nessa jornada, criando um design que expressasse nossos valores.”

FILIPE BOTTON, PETLOVE
Head of Brand e Comunicação

“Thiago é, sem dúvida, um dos melhores designers que já conheci. Além de ter um bom gosto, ele sabe como levar sua equipe para o próximo nível.”

Results

We increased the number of website visits, the performance exceeded all metrics, becoming a benchmark in the digital certification market.

Increase in traffic
80%
New visitors
30%
Performance
98%